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Get to Know Us

Our Story

Terrence Murtagh and Victor Vasquez met in design school. With a love for cycling and its culture, Terrence founded the Heavy Pedal in 2009. What started out as a cycling blog for Terrence turned into a cycling apparel brand with the help and design support of Victor. They both believe in the brand, designing and creating quality products for people who love this sport as much as they do. Jesse, while the newest to joining the gang, is also an integral part of the company as he handles daily operations.

Left To Right: Victor Vasquez, Terrence Murtagh, Jesse Schlaefer

Terrence Murtagh


Terrence started The Heavy Pedal as a blog dedicated to his love for track bikes in 2009. You can still view the first version of the blog here. Terrence took the blog from a WordPress hosted site to a .com quickly after outgrowing the first platform. He made this transition with the help of his friends Victor Vasquez and Chris Sample. What started as a passion project for Murtagh turned into a brand with the help of Vasquez and is now the disruptive cycling apparel company that you have grown to love. Aside from Heavy Pedal, Terrence also owns a web design and marketing company, Brand Overture, as well as a personal development blog, Self Champ.

Favorite Quote: "If you do not conquer self, you will be conquered by self." —Napoleon Hill

Victor Vasquez


Bio Coming Soon!

Jesse Schlaefer


The first time Jesse hopped on two wheels as a child, he managed to run over the cat and crash into the dog. Although the pets may not have been fond of his new hobby, it was love at first pedal. From that point on nothing has stopped Jesse from pursuing his passion of riding bicycles. Growing up riding BMX to eventually being introduced to track bikes from a friend on a LUX ride (Heavy Pedal Group Ride). At that point we couldn’t get rid of him as he quickly became part of the family from leading group rides, throwing races and eventually ditching his office job and joining the company full time. Now Jesse is here to answer any of your questions and to make sure you receive the best customer service possible.

Favorite Quote: “If you ever start taking things too seriously, just remember that we are talking monkeys on an organic spaceship flying through the universe.” —Joe Rogan

Our Approach

We design cycling apparel we would want to wear. Encouraging people to take their riding to the next level, we make spandex (let's face it) that looks good and pushes riders to improve. This means we focus not only on aesthetics, but on the details of the product. We are constantly improving and bringing new, cutting-edge designs to our collection. We use the best materials available to make cycling apparel that is comfortable, effective, and accessible for everyone.

We work with our customers directly. Cycling isn’t just a sport: it’s a community. We are cyclists and design with fervor for the sport and the lifestyle. Heavy Pedal aims to bring people into our community with apparel that they are excited to wear.

Supreme Attention To Detail

We sweat the small stuff. The fit and finish of the cycling apparel that we produce goes through a rigorous quality assurance before it ever touches a customers hands.

Tested By Cycling Professionals

The questions we got early on were about fit and quality of our apparel because our price-point was so reasonable. So, we put together a team of riders that traveled the world riding our kits in competition.

Podium Worthy Apparel

Our apparel, having been worn by our team as well as our awesome customers, has been atop the podium several times. Maybe you will be the next Heavy Pedal customer to go fast and stand tall.

Reactions We Are Striving For

“Some might call these riding jerseys and shorts loud – we just call them awesome.”

Molly Hurford,

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